Hello guys, here comes the strawberry team! After the deep consideration of this song and people's feedbacks on our first draft, we decide not to use the strawberries and focus on the composition of type.
We emphasize the rhythm and express the meaning of lyrics by playing games with words which also fits the cheerful tone of this song. Because it's all about "the end of the world", we use "Cracked" typeface in black and white only. What's more. We try to express the mess from the end of the world and the process of feeling change through the ink dots.
But we still not sure about whether it's too monotonous without any color? And how you guys think about the ink dots?
Look forward to your feedbacks.:)
Eh...I have no idea the uploading will take THAT long!!!!!!!..EIGHT hours....
After I downsize the file,finally... Please try the link.
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ReplyDeleteIf you still cant see,try the link:http://www.youtube.com/watch?v=n85Avwx2_I4
ReplyDeleteThis i great. What a nice development from the strawberry idea. The feel of the visuals is so much more fitting for the track.
ReplyDeleteThe type is really deliberatly placed throughout. I wonder if the chorus where the text 'its the end of the world as we know it' floats down the screen somehow feels a little out of keeping with the rest of the type treatment. I really like the way the ink splats start to obliterte the text in an apocolyptic way. Perhaps by removing the floating text with would strengthen the ink splat concept.